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SANDBLUE / INSIGHTS

Insights on SEO, AI Search and Performance Marketing

Explore insights on SEO, AI search, analytics and performance marketing, with clear explanations and practical approaches for your website.

why-seo-audit

SEO

What does an SEO audit achieve – and when is it worthwhile?

When analysis is useful, what results you should expect and how findings become practical tasks.

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Google Search Console clicks and AI referral traffic from October to December 2025, with llms.txt implementation marked in October.

AI Search

Does llms.txt increase AI traffic? Our practical test

A practical test across Swiss WordPress websites: what happened to Google clicks, AI referrals and bot requests after implementing llms.txt.

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Google AI Mode start screen in Switzerland.

AI Search

Google AI Mode in Switzerland: how search is changing

Google brings conversational search to the DACH region. What AI Mode does and what it means for SEO, content and measurement.

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AI-generated robot figure inspired by Gustav Klimt’s style

AI & Content

Generating art with AI: DALL·E and Midjourney compared

A visual experiment from 2022: two AI models interpret a robot woman in the style of Gustav Klimt.

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Illustration for payment methods in Swiss e-commerce

E-Commerce

Payment methods in Swiss online shops: the 2020 study

Credit cards, invoices, TWINT and payment providers: a look at the ZHAW survey of Swiss online retailers in 2020.

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Illustration about restricted hashtags on Instagram

Social Media

Restricted Instagram hashtags: historical list and context

A historical hashtag list from 2021–2024, with context on restricted results and how to assess warnings.

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