High abandonment rates (forms & checkout)
Identify usability barriers and technical errors through funnel tracking and field-level analysis.
Conversion Optimization
Conversion Rate Optimization (CRO) for Websites & Online Stores
Data-driven identification of UX barriers, prioritisation of test hypotheses and technical validation. The goal: scale qualified leads and transactions.
Request a CRO audit ↗︎When is Conversion Optimization useful?
A clear reason helps define the engagement. These situations can be a useful starting point.
Traffic without measurable conversions
Analyse user journeys and intent gaps to define clear paths that convert.
Subjective ideas without validation
Turn unstructured assumptions into a data-driven testing approach with clear prioritisation scoring, for example the ICE framework.
What do you receive in concrete terms?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Tracking & status report | A solid foundation for measurable KPIs and reliable test setups. |
| Usability & funnel analysis | Direct levers to address critical conversion blockers. |
| Next steps | Prioritised tasks, open questions and an approach to testing and evaluation. |
What does the scope cover?
Four areas form the foundation. The depth depends on your goals, the data available and the agreed engagement.
Data foundation & tracking audit
Review existing setups (GA4, GTM) and establish qualitative tools such as heatmaps and recordings.
User journey analysis
Analyse key funnel steps from the entry point through to the conversion event.
Forms and checkout
Review technical and UX-related sources of friction.
Hypotheses
Develop well-founded assumptions about potential improvements.
Implementation and ongoing support are agreed separately. Binding deliverables, budgets and timelines are defined only in the specific engagement.
How does the engagement work?
The work moves from a clear question, through the analysis, to a shared handover.
Setup & scope
Define goals, baseline, access and scope together.
Analysis & concept
Evaluate data, identify conversion levers and develop hypotheses.
Roadmap & handover
Present the prioritised backlog and define the test infrastructure for implementation.
What should you know in advance?
What does Conversion Optimization cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Is implementation included?
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.