Duplicate or missing events
Identify errors in the GTM configuration, redundant tags or faulty data layer pushes.
Analytics & Tracking
Google Analytics Agency for Tracking & Web Analytics
Web analytics and tracking with GA4 and Google Tag Manager: validate data quality, capture conversions and create a reliable basis for decisions.
Request a tracking audit ↗︎When is a tracking audit useful?
A clear reason helps define the engagement. These situations can be a useful starting point.
Incomplete ecommerce tracking
Resolve faulty cross-domain tracking, missing attribution data or breaks in the purchase journey.
Conflicting reports & data discrepancies
Investigate significant differences between GA4, Google Ads and the backend system (CRM).
What do you receive in concrete terms?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Measurement plan | Definition of macro and micro conversions, event names, custom dimensions and data layer variables. |
| GTM & GA4 architecture | Clean up Google Tag Manager and set up properties, data streams and cross-domain tracking. |
| Consent & privacy setup | Minimise data loss while meeting privacy requirements (DSG/GDPR). |
| Tracking validation | Verify data integrity before the live deployment. |
What does tracking cover?
Four areas form the foundation. The depth depends on your goals, the data available and the agreed engagement.
Measurement concept & data layer specification
Define the architecture of events to capture and create precise requirements for server-side or client-side data provision.
Tag management & GA4 configuration
Consolidate existing tags, set up trigger conditions and configure GA4, including attribution settings, data retention and integrations.
Consent dependencies
Implement correct tag-firing rules based on user consent. Evaluate server-side tracking for better data control.
Quality assurance & debugging
Systematically check data layer values and event handovers against defined use cases in the test environment.
The technical review does not replace legal privacy advice. We clarify consent requirements and responsibilities with your team.
How does the engagement work?
The work moves from a clear question, through the analysis, to a shared handover.
Audit & scope
Analyse the current state of GTM, GA4 and the codebase, identify tracking gaps and define business KPIs.
Concept & implementation
Create the measurement plan, adjust the tagging setup and align data layer requirements with the development team.
Testing & go-live
Carry out quality assurance in staging, approve data integrity and hand over the final documentation.
What should you know in advance?
What does Analytics & Tracking cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Is implementation included?
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.