Indexing and product discovery issues
Faceted navigation creates duplicate content or large volumes of thin content through parameter URLs. Products are not indexed, or are indexed incorrectly.
E-Commerce
Ecommerce Consulting for SEO, Ads, Conversion and Growth
Technical and strategic optimisation for online stores. Connect crawlability, feed management, Shopping campaigns and conversion optimisation across product detail pages and checkout to scale transactions.
Request an ecommerce audit ↗︎When is ecommerce consulting useful?
Ecommerce consulting is useful when product discovery, customer acquisition and checkout do not work well together.
Weak product landing pages & checkout abandonment
Existing traffic does not convert because of weak information architecture, missing trust elements on product detail pages or usability barriers in the checkout funnel.
Inefficient Google Shopping & Merchant Center performance
Faulty feeds, disapproved products, missing attributes such as GTINs or insufficient segmentation in Shopping and Performance Max campaigns.
What recommendations will you receive from ecommerce consulting?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Technical SEO & indexing concept | Clean indexing of profitable categories while excluding irrelevant pages. |
| Product landing page & CRO audit | Direct levers to increase conversion rates and reduce abandonment. |
| Testing & tracking roadmap | Reliable measurement of product performance and correct ROAS calculation. |
| Feed & Merchant Center audit | The foundation for visibility and cost efficiency in Google Shopping Ads. |
Which areas of your online store do we review?
We review how store structure, product data, search channels, checkout and measurement work together.
Ecommerce SEO: architecture & indexing
Manage the crawlability of category trees and filter navigation. Avoid canonical errors and duplicate content across complex product variants.
Product detail pages (PDP) & checkout
Review product pages from a UX and functional perspective. Analyse decision support, variant handling and technical friction in cart and checkout.
Feed management & Google Shopping
Clean up, enrich and structure product-data feeds. Resolve Google Merchant Center issues and strategically set up Shopping and Performance Max campaigns for margin-based optimisation.
Ecommerce tracking & measurement
Validate ecommerce events including view_item, add_to_cart and purchase to create a reliable data foundation across the online store, Google Analytics and Google Ads.
Technical implementation in the shop system, such as Shopware or WooCommerce, or in the feed-management tool is scoped separately after the audit.
Questions about ecommerce consulting for Swiss online stores
Which Swiss market requirements does ecommerce consulting consider?
We review language versions, prices and currencies, shipping information and checkout. This includes whether payment methods such as TWINT and PostFinance suit your audience and are clearly integrated.
How do we align the store, product feeds and Google Shopping?
Product details, prices, availability and landing pages should match. We review these connections and prioritise issues that affect discovery, advertising or purchase decisions.
How do we prepare products for Google and AI search?
Through accessible product pages, clear attributes and consistent product data. Appropriate structured data and feeds support this foundation but do not guarantee inclusion in an AI answer.
Do you support store relaunches and migrations?
Yes. We plan URL mapping, redirects, product feeds and tracking before the change and verify them after launch. The aim is to identify and limit avoidable losses early.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.