Indexing and product discovery issues
Faceted navigation creates duplicate content or large volumes of thin content through parameter URLs. Products are not indexed, or are indexed incorrectly.
E-Commerce
Ecommerce Consulting for SEO, Ads, Conversion and Growth
Technical and strategic optimisation for online stores. Connect crawlability, feed management, Shopping campaigns and conversion optimisation across product detail pages and checkout to scale transactions.
Request an ecommerce audit ↗︎When is ecommerce consulting useful?
A clear reason helps define the engagement. These situations can be a useful starting point.
Weak product landing pages & checkout abandonment
Existing traffic does not convert because of weak information architecture, missing trust elements on product detail pages or usability barriers in the checkout funnel.
Inefficient Google Shopping & Merchant Center performance
Faulty feeds, disapproved products, missing attributes such as GTINs or insufficient segmentation in Shopping and Performance Max campaigns.
What do you receive in concrete terms?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Technical SEO & indexing concept | Clean indexing of profitable categories while excluding irrelevant pages. |
| Product landing page & CRO audit | Direct levers to increase conversion rates and reduce abandonment. |
| Testing & tracking roadmap | Reliable measurement of product performance and correct ROAS calculation. |
| Feed & Merchant Center audit | The foundation for visibility and cost efficiency in Google Shopping Ads. |
What does the scope cover?
Four areas form the foundation. The depth depends on your goals, the data available and the agreed engagement.
Information architecture & indexing
Manage the crawlability of category trees and filter navigation. Avoid canonical errors and duplicate content across complex product variants.
Product detail pages (PDP) & checkout
Review product pages from a UX and functional perspective. Analyse decision support, variant handling and technical friction in cart and checkout.
Feed management & Google Shopping
Clean up, enrich and structure product-data feeds. Resolve Google Merchant Center issues and strategically set up Shopping and Performance Max campaigns for margin-based optimisation.
Ecommerce tracking & measurement
Validate ecommerce events including view_item, add_to_cart and purchase to create a reliable data foundation across the online store, Google Analytics and Google Ads.
Technical implementation in the shop system, such as Shopware or WooCommerce, or in the feed-management tool is scoped separately after the audit.
How does the engagement work?
The work moves from a clear question, through the analysis, to a shared handover.
Audit & scope
Define growth goals, review data access to Search Console, Merchant Center and GA4, and agree the audit scope.
Analysis & concept
Evaluate data and identify technical and content levers on product detail pages, in feeds and across indexing.
Roadmap & handover
Present the prioritised backlog and align next steps for marketing and development.
What should you know in advance?
What does E-Commerce cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Is implementation included?
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.