High wasted spend & declining ROI
Budget is wasted through faulty broad-match keywords, missing placement exclusions or an inefficient Performance Max structure.
Google Ads
Google Ads Management & Audits
Google Ads: structure campaigns, review search terms and measure conversions with clear priorities for budgets and optimisation.
Request a Google Ads audit ↗︎HOW WE REVIEW
Campaigns can only optimise as well as the signals behind them
Bidding strategies in Google Ads and paid social optimise for the signals you send. We connect campaign decisions to conversion tracking and real business goals.
When is a Google Ads audit useful?
A Google Ads review is useful when campaigns spend budget but their impact is unclear or qualified enquiries are missing.
Unclear conversions & tracking gaps
Discrepancies between Google Ads, Analytics and the CRM. Missing server-side tracking or a misconfigured Consent Mode cause signal loss for the algorithm.
Stalled scaling
Search campaigns have reached their limit and there is no strategy to profitably unlock Google Shopping, YouTube or AI-supported Demand Gen.
What will you receive from a Google Ads audit, setup or management?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Tracking & setup audit | Ensure correct data signals for Smart Bidding. |
| ROI & profitability review | Identify unprofitable campaigns and reallocate budget. |
| Strategy roadmap | A clear plan for the setup or ongoing management. |
| Campaign architecture | Evaluate structure across Search, Shopping/Merchant Center, PMax and Video, including audience signals and asset groups. |
What does Google Ads and PPC management cover?
We review campaign structure, search terms, ads, landing pages and conversion data, then prioritise practical improvements.
Audits, setups & retainers
Define the right model: from a one-off account audit, through a full restructuring, to continuous bidding and scaling optimisation.
Tracking & analytics integration
Implement and validate primary and secondary conversion tracking through Google Tag Manager, GA4 and offline conversion tracking so the algorithm optimises for real business goals.
Ad formats & channel strategy
Structure the optimal mix: granular Search campaigns for high-intent traffic, Google Shopping and Merchant Center for ecommerce, plus Performance Max, Demand Gen and YouTube for cross-channel reach.
ROI review & bid management
Continuously monitor profitability. Use target ROAS or target CPA strategies and clean up search term reports to focus budget on the segments that convert.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timelines are defined in the specific engagement.
Questions about Google Ads, budgets and conversion tracking
What does Google Ads cost?
Total costs consist of advertising spend and fees for setup, optimisation or management. We define the scope based on your target market, offer, account structure and measurement requirements.
How important is conversion tracking for Google Ads?
Reliable conversion data helps assess campaigns against meaningful outcomes. We check which enquiries or purchases are actually recorded and whether duplicate or unsuitable events distort the analysis.
What monthly ad spend makes ongoing management worthwhile?
As a guideline, ongoing management may make sense from CHF 2,000–3,000 in monthly advertising spend. Its value also depends on complexity, margins and internal resources. An audit or occasional consulting may suit smaller accounts.
Do you also set up Google Merchant Center?
Yes. This can include setup, product feed reviews and alignment between the store, Merchant Center and Google Ads. Technical implementation and ongoing feed maintenance are defined in the agreed scope.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.