High wasted spend & declining ROI
Budget is wasted through faulty broad-match keywords, missing placement exclusions or an inefficient Performance Max structure.
Google Ads
Google Ads Management & Audits
Google Ads: structure campaigns, review search terms and measure conversions with clear priorities for budgets and optimisation.
Request a Google Ads audit ↗︎When is a Google Ads audit useful?
A clear reason helps define the engagement. These situations can be a useful starting point.
Unclear conversions & tracking gaps
Discrepancies between Google Ads, Analytics and the CRM. Missing server-side tracking or a misconfigured Consent Mode cause signal loss for the algorithm.
Stalled scaling
Search campaigns have reached their limit and there is no strategy to profitably unlock Google Shopping, YouTube or AI-supported Demand Gen.
What do you receive in concrete terms?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Tracking & setup audit | Ensure correct data signals for Smart Bidding. |
| ROI & profitability review | Identify unprofitable campaigns and reallocate budget. |
| Strategy roadmap | A clear plan for the setup or ongoing management. |
| Campaign architecture | Evaluate structure across Search, Shopping/Merchant Center, PMax and Video, including audience signals and asset groups. |
What does the scope cover?
Four areas form the foundation. The depth depends on your goals, the data available and the agreed engagement.
Audits, setups & retainers
Define the right model: from a one-off account audit, through a full restructuring, to continuous bidding and scaling optimisation.
Tracking & analytics integration
Implement and validate primary and secondary conversion tracking through Google Tag Manager, GA4 and offline conversion tracking so the algorithm optimises for real business goals.
Ad formats & channel strategy
Structure the optimal mix: granular Search campaigns for high-intent traffic, Google Shopping and Merchant Center for ecommerce, plus Performance Max, Demand Gen and YouTube for cross-channel reach.
ROI review & bid management
Continuously monitor profitability. Use target ROAS or target CPA strategies and clean up search term reports to focus budget on the segments that convert.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timelines are defined in the specific engagement.
How does the engagement work?
The work moves from a clear question, through the analysis, to a shared handover.
Audit & goal definition
Review the account structure and tracking, and define commercial goals such as CPA and ROAS.
Tracking setup & restructuring
Resolve technical errors, consolidate campaigns and add new assets and audience signals.
Testing & retainer (optional)
Provide ongoing management, A/B-test ad copy, pace budgets and scale strategically into new networks.
What should you know in advance?
What does Google Ads cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Is implementation included?
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.