Wasted spend
We examine the starting point and identify the questions to answer first.
Google Ads
Google Ads for Swiss businesses: structure campaigns, review search terms and measure conversions with clear priorities for budgets and optimisation.
Discuss your project ↗A clear reason helps define the brief. These situations can be useful starting points.
We examine the starting point and identify the questions to answer first.
We examine the starting point and identify the questions to answer first.
We examine the starting point and identify the questions to answer first.
The results make decisions and next tasks clear. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Assessment | A documented baseline for Account structure. |
| Working documents | Practical recommendations for Keywords and exclusions and Ads and landing pages. |
| Next steps | Prioritised tasks, open questions and an approach to Budget and measurement. |
Four areas form the foundation. The depth depends on your goals, available data and agreed brief.
We examine Account structure in relation to your goals and derive practical checks and recommendations.
We examine Keywords and exclusions in relation to your goals and derive practical checks and recommendations.
We examine Ads and landing pages in relation to your goals and derive practical checks and recommendations.
We examine Budget and measurement in relation to your goals and derive practical checks and recommendations.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timing are defined in the specific engagement.
We move from a clear question through the work to a shared handover.
Agree on goals, baseline, access and scope.
Review the agreed areas, develop recommendations and discuss open questions.
Review the results, prioritise tasks and agree on next steps.
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
Briefly describe your starting point. Together we identify a useful next step.