Duplicate content & keyword cannibalisation
Multiple URLs rank for the same query, fragment signals, waste crawl budget and prevent top rankings.
Content Strategy
Content Marketing Agency with an Omnichannel Strategy
Connect content marketing with strategy: understand search intent, plan topics and develop helpful content for your audience.
Request a content audit ↗︎When is content strategy useful?
A content strategy helps when content is created without clear priorities or important audience questions remain unanswered.
Missing topic priorities
Content is produced without a data-driven keyword map, without considering the funnel stage or without matching search intent.
Outdated pages & content decay
Gradual traffic loss caused by outdated content, missing re-evaluation and an ageing information architecture.
What will you receive for topic planning and content creation?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Assessment | An assessed content inventory shows what content exists, which search intent it serves and where gaps, overlaps or outdated claims remain. |
| Working foundation | Practical recommendations on search intent, topics, briefs and planning. |
| Next steps | Prioritised tasks, open questions and an approach to maintenance and performance review. |
How do we develop your content marketing strategy?
We assess existing content, map search intent to suitable pages and plan creation, maintenance and evaluation.
Content inventory & audit
Crawl the existing domain, aggregate performance metrics from Google Search Console and web analytics, and assess the current information architecture.
Search intent and topics
Map user questions to existing or new URLs. Define pillar pages and structure internal linking to build topical authority.
Briefs for SEO content and copywriting
Create technical and editorial guardrails for content creation, focusing on completeness, readability, structured data such as FAQ and Article, clear formatting and AI content engines.
Maintenance and performance review
Define when content is reviewed and how its impact is assessed.
Copywriting and technical implementation in the CMS are scoped separately based on the strategy.
Questions about content strategy and AI-assisted writing
How does a content strategy differ from an editorial calendar?
The strategy defines which audiences and questions your content should address. The editorial calendar organises delivery. Existing content, search intent and business goals therefore come before the topic list.
How do we connect SEO content with AI search?
We develop content that answers specific questions and supports claims with first-hand experience or traceable sources. Clear topic coverage and internal links aid navigation, but cannot guarantee AI citations.
Do you also build AI content engines?
Yes. We develop workflows for research, briefs, drafts and quality review. Expert oversight, original information and editorial responsibility remain part of the process.
How do we measure content performance?
We assess relevant entry visits, search queries and contributions to enquiries or sales. Observed AI mentions can add context but do not replace analysis of actual website and business outcomes.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.