Duplicate content & keyword cannibalisation
Multiple URLs rank for the same query, fragment signals, waste crawl budget and prevent top rankings.
Content Strategy
Content Marketing Agency with an Omnichannel Strategy
Connect content marketing with strategy: understand search intent, plan topics and develop helpful content for your audience.
Request a content audit ↗︎When is content strategy useful?
A clear reason helps define the engagement. These situations can be a useful starting point.
Missing topic priorities
Content is produced without a data-driven keyword map, without considering the funnel stage or without matching search intent.
Outdated pages & content decay
Gradual traffic loss caused by outdated content, missing re-evaluation and an ageing information architecture.
What do you receive in concrete terms?
The results make decisions and next steps traceable. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Assessment | A documented baseline for the content inventory. |
| Working foundation | Practical recommendations on search intent, topics, briefs and planning. |
| Next steps | Prioritised tasks, open questions and an approach to maintenance and performance review. |
What does the scope cover?
Four areas form the foundation. The depth depends on your goals, the data available and the agreed engagement.
Content inventory & audit
Crawl the existing domain, aggregate performance metrics from Google Search Console and web analytics, and assess the current information architecture.
Search intent and topics
Map user questions to existing or new URLs. Define pillar pages and structure internal linking to build topical authority.
Briefs and planning
Create technical and editorial guardrails for content creation, focusing on completeness, readability, structured data such as FAQ and Article, clear formatting and AI content engines.
Maintenance and performance review
Define when content is reviewed and how its impact is assessed.
Copywriting and technical implementation in the CMS are scoped separately based on the strategy.
How does the engagement work?
The work moves from a clear question, through the analysis, to a shared handover.
Audit & scope
Define organic growth goals, enable data sources and crawl the domain.
Analysis & concept
Assess the inventory, identify content gaps and create the keyword map and topic clusters.
Roadmap & handover
Present the pruning strategy and hand over the first content briefs to the editorial or development team.
What should you know in advance?
What does Content Strategy cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Do you also build AI content engines?
Yes. We also build AI content engines for your workflow.
What would you like to change?
Briefly describe your starting point. Together we identify the most useful next step.