You want content that answers AI-search questions well.
GEO examines search intent, topic coverage, clarity and evidence – built on sound SEO foundations.
Explore GEOGEO & AI Search
Generative Engine Optimization for AI search.
When people ask ChatGPT, Google AI Overviews or other AI search tools, no single trick determines whether your business appears. Generative Engine Optimization (GEO) connects discoverable pages, useful answers and verifiable information. We identify the questions that matter, review how your brand currently appears and prioritise realistic improvements.
Discuss AI visibility ↗︎FIND YOUR WAY
Where should you start with AI search?
These three services solve different problems. Choose the starting point closest to yours.
You do not know whether AI tools mention your brand.
AI Visibility records answers to selected questions, source references and how your offer is represented.
Explore AI visibilityYou suspect technical or structural barriers.
LLM SEO reviews crawling, indexing, internal links and accessible text – without promising a magic file.
Explore LLM SEOHOW WE REVIEW
From a user question to a useful action.
A simplified review process for GEO projects – not a claim about how an individual AI model works internally.
01 / QUESTIONS
What do prospective customers ask before they choose a provider?
02 / FOUNDATIONS
Which pages, evidence and technical signals support a useful answer?
03 / OBSERVATION
How do the brand and sources appear in selected AI answers?
QUICK ANSWERS
The key questions about GEO and AI search.
Short answers to help you decide what matters first.
What is Generative Engine Optimization (GEO)?
GEO describes work on content and technical foundations for AI-powered search experiences. It includes clear answers to relevant questions, demonstrable expertise and a site whose important pages can be accessed.
Explore the GEO serviceHow is GEO different from SEO?
SEO improves discoverability in search results. GEO adds a focus on generated answers and source references. The work overlaps: sound SEO, helpful content and clear brand information matter in both.
Explore SEO consultingCan you guarantee a mention in ChatGPT?
No. Answers vary by system, question, time and available sources. We can observe visibility and prioritise useful improvements, but cannot promise a mention or citation.
Explore AI visibilityHow do we measure AI visibility?
We define relevant questions, record answers and sources with the system and date, then compare patterns over time. Referral traffic and enquiries add context but cannot capture every AI interaction.
See the measurement approachWhat do you get from GEO consulting?
We agree the exact scope first. Typical deliverables include:
| Deliverable | What you receive |
|---|---|
| AI-search baseline | Documented answers to relevant questions, including system, date, brand references and visible source links. |
| Content and technical findings | Specific gaps in accessibility, topic coverage, claims, evidence and internal linking. |
| Prioritised action plan | Tasks ordered by potential value, effort and dependencies, with owners and useful checkpoints. |
What we review for AI SEO and GEO.
Not every website needs every measure at once. We select the checks that fit your goals.
Questions and decision journeys
Which research and comparison questions lead to your offer, and which pages should answer them?
Technical accessibility
Can important content be crawled, indexed, read as text and found through internal links?
Content and credibility
Are services, claims, authorship and evidence clear, consistent and useful to people?
AI visibility
Where do your brand, competitors and source links appear for a defined set of AI-search questions?
GEO does not replace SEO. Google says AI Overviews have no extra technical requirements beyond eligibility for regular Search.
How we work together.
From a testable question to prioritised improvements.
Define questions and goals
We select relevant services, audiences, markets and a manageable set of real user questions.
Review visibility and foundations
We document selected AI answers and examine the related content and technical prerequisites.
Improve and observe again
We prioritise tasks, support implementation and later check what actually changed.
Common questions about GEO.
Is GEO the same as ChatGPT SEO?
ChatGPT SEO is an informal subset. GEO looks more broadly at how content and brand information can be found, understood and verified across AI-powered search experiences.
Do I need an llms.txt file?
Google says no additional AI text file is needed for AI Overviews or AI Mode. Other systems should be evaluated separately. We prioritise accessible pages and useful content first.
How soon will results change?
That depends on the starting point, implementation, crawling and each system. A baseline and later comparison are more useful than a blanket deadline.
What does GEO consulting cost?
A focused review and ongoing support involve different scopes. After a short discussion, you receive a proposal with defined work and deliverables.
What role does AI search play for your business?
Tell us about your website, audience and main question. We can determine whether an AI visibility check, GEO work or foundational SEO should come first.