Fabian Pfluger – your partner for digital growth

Clear thinking. Making digital marketing work.

I’m Fabian Pfluger. As a digital marketing consultant, I support Swiss and international businesses. I connect SEO, AI search and content strategy to help businesses get found and turn attention into enquiries.

My background is in business, communication and design. I look at how a business works, what its customers need and where its digital presence can improve. This creates clear priorities.

Experience that connects strategy and execution.

In more than 15 years in digital marketing, I have contributed to a wide range of projects. I have been self-employed alongside other roles since 2010, having started with a screen-printing and graphic design studio in Solothurn in the 2000s.

My work ranges from technical analysis and site architecture to content planning and implementation. I work closely with marketing teams, developers and decision-makers.

Expertise and background

• Specialisms: SEO consulting, technical SEO, local SEO, AI search, content strategy and business development.
• Education: academic background in business administration (MBA) and communication.
• CMS experience: WordPress, Magento, TYPO3, Storyblok, Shopify, Strapi, Shopware and Sanity.
• Tools: Google’s ecosystem, Microsoft, Adobe Creative Cloud, SISTRIX, Ahrefs, Semrush, DataForSEO, Codex and Antigravity.
• Languages: fluent German and English.

How I work.

I start by understanding the situation: what already works, where difficulties arise and which changes will help the business move forward.

You can expect direct communication, clear priorities and an honest assessment – including the questions that the available data cannot yet answer.

Commitment beyond client projects.

I support selected non-profit and community initiatives on a voluntary basis or at reduced rates. This allows me to contribute my experience to causes that matter to me.

Let’s talk.

Planning a relaunch, looking to improve visibility or seeking direction for your marketing? Tell me where you are and what you want to achieve.

Let’s talk →