CMS migration
A new system often changes URLs, templates or rendered content. We identify important existing pages and review the new environment before launch.
SEO Relaunch
SEO migration: plan your website relaunch
A website relaunch can change URLs, templates and content. We identify important pages, plan redirects and review the new site before launch, then check for issues afterwards.
Discuss your project ↗︎HOW WE REVIEW
Three checkpoints against visibility loss during a website relaunch
Many ranking losses begin before launch. We review three stages: before the rebuild, on staging and immediately after the new site goes live.
When should you plan SEO support for a website migration?
SEO support is useful before a relaunch changes URLs, content, navigation or the underlying platform.
New site structure
Content is moved or consolidated. We map old URLs to useful destinations and check navigation and internal links after the change.
Website consolidation
Several domains or sections are combined. We plan the destination structure and redirects so important content remains accessible and post-launch issues can be detected.
What migration documentation and checks will you receive?
The results make decisions and next tasks clear. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| URL inventory and priorities | An overview of important existing URLs, organic entry pages and planned changes as a basis for migration. |
| Redirect plan and staging findings | Documented target URLs, exceptions and SEO signals on the new pages, giving developers a testable working plan. |
| Launch and follow-up checklist | Checks for before launch, immediately afterwards and the follow-up period, including status codes, redirects and Search Console signals. |
How do we support your website migration?
We plan the migration through a baseline review, URL mapping and redirects, then check the agreed requirements before and after launch.
URL inventory
We examine URL inventory in relation to your goals and derive practical checks and recommendations.
Redirect mapping
We examine Redirect mapping in relation to your goals and derive practical checks and recommendations.
Staging review
We examine Staging review in relation to your goals and derive practical checks and recommendations.
Post-launch checks
We examine Post-launch checks in relation to your goals and derive practical checks and recommendations.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timing are defined in the specific engagement.
Questions about SEO and website migration
When should SEO become part of a relaunch?
Ideally before the URL structure and new templates are final. Important pages, redirects and review steps can then be included in the plan.
Does every old URL need a redirect?
We inventory and prioritise relevant URLs and map them to suitable destinations. Redirecting every old page to the homepage is not a useful default.
What do you check after launch?
We review agreed page types, status codes, redirects, indexing signals and notable changes in Search Console. The scope of follow-up checks is agreed in advance.
What does SEO support for a relaunch cost?
It depends on the number of URLs, technical changes and responsibilities at launch. After reviewing the project, we agree on phases, deliverables and costs.
What would you like to change?
Briefly describe your starting point. Together we identify a useful next step.