Unclear channel choice
Meta, TikTok and LinkedIn may all be options, but not every channel suits every offer. We review the audience, communication task and budget before prioritising an initial test.
Paid Social & AI Ads
Paid Social & AI Ads with a clear purpose.
Plan paid media across Meta, TikTok, LinkedIn, Pinterest and emerging AI platforms such as ChatGPT Ads around audiences, creative and measurable business outcomes.
Discuss paid social & AI ads ↗︎When are Paid Social & AI Ads useful?
Paid social and AI ads are useful when you want to reach relevant audiences with a clear offer in suitable contexts.
Reach without purpose
Ads generate reach and clicks, but their contribution to enquiries or sales is unclear. We connect the campaign goal, landing page and measurement to a specific business question.
Inconsistent messages
Ad, audience and landing page tell different stories. We develop a small number of distinct messages and test which supports a defined action.
What channel recommendations, briefs and test plans will you receive?
The results make decisions and next tasks clear. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Channel and audience priorities | A reasoned choice of channels and audiences that fits the offer, campaign task and available test budget. |
| Creative and landing-page brief | Clear messages and testable variants for creative, ad formats and landing pages, including measurement requirements. |
| Test and measurement plan | A test plan with hypotheses, metrics, review points and prioritised next steps. |
What does the strategy for paid social and AI advertising cover?
We connect platform selection, audiences, messaging, ad formats and landing pages with a test and measurement plan.
Platform selection for paid social and AI ads
We assess Meta, TikTok, LinkedIn, Pinterest and ChatGPT Ads against your audience, offer and available advertising options. For AI ads, we distinguish advertiser access from the target markets and placements actually available.
Audiences and messages
We examine Audiences and messages in relation to your goals and derive practical checks and recommendations.
Formats and landing pages
We examine Formats and landing pages in relation to your goals and derive practical checks and recommendations.
Measurement and learning
We examine Measurement and learning in relation to your goals and derive practical checks and recommendations.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timing are defined in the specific engagement.
Questions about paid social, ChatGPT Ads and AI advertising
Which platform fits my business?
We choose channels based on audience, offer and campaign task. Meta, TikTok or LinkedIn are options, not a required list. A small, focused test may be more useful than launching everywhere at once.
Do I need finished creative and landing pages?
No. We review what you have and identify missing messages, formats and landing pages. Production and technical implementation are scoped separately.
How do we judge the results?
We look at platform data alongside website events, qualified enquiries or sales. The metrics depend on the goal; one platform number does not prove the overall business impact.
What is media budget and what is the fee?
The media budget is paid for ads. Consulting, planning and any ongoing support are itemised separately in the proposal; we set the test budget according to the goal.
Can a Swiss business use ChatGPT Ads?
As of 31 October 2026, OpenAI lists Switzerland as an available self-service market for Ads Manager. We assess whether a campaign fits your business based on account access, policies, target market and measurement options. Ads are separate from organic ChatGPT answers.
Are ads within Google AI Overviews available in Switzerland?
Google distinguishes ads above or below AI Overviews from ads within the AI answer. Ads within AI Overviews and AI Mode have separate country and language requirements. As of 31 October 2026, Switzerland is not included in Google’s published list for these placements. For Google Ads implementation, see the related Google Ads service.
What would you like to change?
Briefly describe your starting point. Together we identify a useful next step.