Meta Ads

Meta Ads for Facebook and Instagram

Manage Meta Ads for Facebook and Instagram with structured campaigns, creative testing and conversion measurement. Build a clear plan for learning.

Discuss your project ↗

When is Meta Ads useful?

A clear reason helps define the brief. These situations can be useful starting points.

Creative fatigue

We examine the starting point and identify the questions to answer first.

Unclear audiences

We examine the starting point and identify the questions to answer first.

Inconclusive tests

We examine the starting point and identify the questions to answer first.

What do you receive?

The results make decisions and next tasks clear. We agree on the exact scope before starting.

Agreed deliverables and their contents
DeliverableWhat you receive
AssessmentA documented baseline for Campaign structure.
Working documentsPractical recommendations for Audiences and Creative briefs.
Next stepsPrioritised tasks, open questions and an approach to Evaluation and tests.

What does the scope cover?

Four areas form the foundation. The depth depends on your goals, available data and agreed brief.

Campaign structure

We examine Campaign structure in relation to your goals and derive practical checks and recommendations.

Audiences

We examine Audiences in relation to your goals and derive practical checks and recommendations.

Creative briefs

We examine Creative briefs in relation to your goals and derive practical checks and recommendations.

Evaluation and tests

We examine Evaluation and tests in relation to your goals and derive practical checks and recommendations.

Implementation and ongoing support are agreed separately. Deliverables, budgets and timing are defined in the specific engagement.

How does the process work?

We move from a clear question through the work to a shared handover.

Define the brief

Agree on goals, baseline, access and scope.

Work and review

Review the agreed areas, develop recommendations and discuss open questions.

Hand over and move forward

Review the results, prioritise tasks and agree on next steps.

What should you know before starting?

What does Meta Ads cost?

You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.

How long does the work take?

We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.

What do I need to get started?

Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.

Is implementation included?

That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.

What would you like to change?

Briefly describe your starting point. Together we identify a useful next step.