SEO

The web is quickly shifting from “search engines that send clicks” to “answer engines that synthesize answers.” In that transition, SEOs are looking for a new control layer; something like robots.txt, …

Continue Reading about llms.txt file: Impact on AI referral and Google AIO Traffic →

You’ve probably noticed Google Search changing. Following the rollout of AI Overviews in March 2025, Google expanded its generative search experience with AI Mode. What used to be a list of blue links …

Continue Reading about The New Search Frontier: Google’s AI Mode Arrives in the DACH Region →